itmakessense is run by Mum of two - Siri - in Brisbane, Australia. Siri's family has a range of sensitivities and allergies, including one son who has always been driven crazy by wearing shoes and socks and another son with nut allergies.

While researching solutions for the sock issue, Siri stumbled across SmartKnitKIDS Seamless Sensitivity Socks. Quite simply, they changed her family's life, and she realised there must be other families all across Australia who could benefit from such a simple solution so she decided to import them.

Siri continues to expand her product range so that other families in Australia can have access to well-designed, simple products that make life easier on a daily basis.

Why? Because itmakessense!